James Sarre
Director of Product
“A prioritised & regularly maintained product roadmap will increase revenue.
Also creating, driving & helping you manage rapid growth’’
There are a thousand ways consultants can help improve a business, but it should always start with a roadmap.
- if you don’t have one, you need one.
- If you do have one, it can be operated to leverage more value.
Digital Growth is our speciality and we are passionate about it.
- We are most interested in rapid diagnosis and rapid improvement.
- Stakeholder consensus and responsibility is essential.
- Change has to lead to increased profitability, otherwise it’s pointless.
As a senior stakeholder within your business, these are things you may already fundamentally agree with.
We know how hard it is to break the pressures of the day to day. We know you are time poor, your team is constantly stretched and that having available resources to fire fight critical items is always a challenge.
However, what if all of the hard work you and your colleagues are doing is actually not servicing the goals of the business? What if low priority items are consuming high priority resources, and what if your teams are constantly spinning plates, rather than delivering value?
We respect ‘hard yards’, it’s honourable in a way…but only once the easy running has been done, once the low hanging fruit has been picked…insert another metaphor of choice, but you get the point.
When we engage with companies we ask 4 simple questions:
- Does your business have a clearly communicated vision?
- Does your team know what the steps are to achieve this vision?
- Are the steps prioritised and communicated through a roadmap?
- Is the roadmap regularly reviewed, interrogated and adapted?
If the answer to any of the above questions is no, we should talk.
This all sounds basic, and easy to address…right? Well, we agree and we love sharing that message. OK, it does take effort and some expertise to identify ‘everything’, and all businesses have complexity, but the core solutions are very often quick and easy to implement.
The hardest thing is usually having the consistency to run the solution over time – and we are here to help with that.
Everything starts with a Product Roadmap.
The key really is in the operation, the protocol of interrogating new items, scoring them against their value to the business vision, driving existing items and adapting as the business changes.
A Roadmap is only a tool, a piece of software or even simply a whiteboard, but what powers it is product methodology – a relentless focus on improvement, with profit it’s fundamental goal.
